About Penny:
Penny.co is a fast growing scale-up delivering cloud-based procurement management for mid-market and enterprise customers. To enter our next stage of growth, we’re building a search‑driven, campaign‑ready content engine. This brings the opportunity for a full-time content strategist to own Penny’s SEO-led content strategy and production.
Role summary
In this role you’ll plan, create and optimize all written (webpages, blogposts, case studies, campaigns, etc) and multimedia (video, webinars, etc) marketing assets that attract, educate and convert to relevant leads. You collaborate with product and sales teams to identify and create new relevant marketing content. You’ll also own the content calendar, backlog and performance metrics (KPIs). You’ll bring fresh campaign concepts to the table on a continuous basis and leverage AI/LLM workflows to increase output speed and search visibility.
Key Responsibilities:
- Produce SEO-optimized website copy, pillar pages, blog posts, case studies, ebooks, topic based campaigns and webinar scripts
- Research keywords, structure topic clusters and implement on-page best practices for higher rankings and traffic growth
- Propose and execute content for product/feature launches, ABM campaigns, nurture sequences and paid programs
- Maintain a transparent content calendar with clear status, priorities and deadlines, reporting on traffic, engagement and pipeline KPIs
- Test and adopt AI tools for outline generation, content refreshes, FAQ schema and internal-link automation
- Audit existing assets, run A/B tests on headlines and CTAs and iterate based on analytics in order to improve Penny’s content performance.
Requirements:
- 3-5 years writing for B2B SaaS audiences; able to translate product capabilities into customer value stories
- BSc or MSc degree, with experience in creating high quality content and content management.
- Solid understanding of SEO principles, keyword research tools and content analytics platforms
- Creative thinker who can suggest campaign angles and multi-asset content plans
- Self-starter comfortable owning planning boards, dashboards and result reporting in a fast-moving environment
- Familiar with AI writing assistants and eager to experiment with prompt engineering and programmatic SEO
- Clear, concise writer with strong editing skills, preferably having a portfolio available to demonstrate previous success.
- Fluent in English
Nice to haves
- Experience with procurement, supply-chain or finance software domains
- Familiarity with CMS / Content platforms (in particular HubSpot and WordPress)
- Knowledge of programmatic or data-driven SEO strategies
- Skilled in scripting or hosting webinars, podcasts or video tutorials
- Basic design skills to independently design assets that align with our brand guidelines.
- Background in or enthusiasm for working in a scale-up or early-stage company environment.
- Familiarity with (or based in) the GCC region (our offices are based in Riyadh, Saudi Arabia and Bahrain)
Why Join Penny:
- Penny.co is a fast growing scale-up, where you can really have an impact.
- Opportunity to shape ‘the voice of the brand’ as we scale into new markets and customer segments.
- We embrace a high level of ownership: build, own and optimize the content foundation for a growing SaaS brand – we’d love you to tell us how to run a high performing content motion!
- Growth / techstack support: budget for courses, conferences and AI tooling to stay ahead in content and SEO innovation
- Collaborative environment: direct access to leadership and cross-functional teams committed to data-driven marketing
